Fur
Our book on the most precious, exclusive and controversial of all fashion fabrics. Produced by us at BrittonBritton on commission by Saga Furs, the Nordic branding/marketing/research organisation
For a number of years, we at BrittonBritton worked with Saga Furs as a client, the Denmark-based collaboration brand for Nordic fur farmers, with global fashion and luxury brands as its clients.
Of course, it was a most delicate subject. As a stone-cold fashion aficionado since childhood, however, with a special zeal for haute couture, at least at that time, I of course couldn’t resist it. Also, I couldn’t see any major difefrence between wearing for and eating meat or wearing leather shoes and belts, which I had continued to do in spite of my long-held disgust for how we humans treat animals. I’ve always been very far from morally perfect!
Research for the book was enjoyable, taking me around to the fur ateliers and major retailers in Paris, Milan and London for interviews, as well as spending time in Saga Fur’s magic residence and atelier in Vedbæk on the Själland “Gold Coast.”
The book contains a number of my texts on the history, fashion qualities, high-tech abilities and moral aspects of this most ancient of fabrics. The book can sometimes be found on Amazon and other platforms, fetching quite high prices.
