Published in a total of just twelve issues 1993-2002, our global, English language fashion and culture magazine had major impact. The magazine was highly celebrated, publicized and influential internationally, winning numerous prestigious awards and accolades.
With Stockholm New in the 1990s we, together with our creative partners, introduced a new concept of “live-in” creative events., staging numerous large scale exhibitions and extravaganzas in Sweden and globally — in Milan, Tokyo, New York, Paris, London and Mumbai.
In addition to Stockholm New magazine, we have published a selective number of books with our publishing house Stockholm New Publishing through the years, on commission and on our own initiative. More titles will follow. In 2013, we launched our 496-page Stockholm New coffeetable book, featuring old as well as new content. The book also served as a catalog for our exhibition Stockholm New — national romaticism from double turn-of-the centuries: fashion photography meets classic masterpiece painting at Thielska Galleriet museum in Stockholm.
“Vibrant Stockholm New”
–VOGUE U.S.
“A cult sensation”
–Style.com
“The Swedish style Bible”
– The New York Times
“The celebrated Swedish style review”
– VOGUE Italia
“You can’t compete with cool, calm Stockholm New. The most clever and attractive magazine of the decade.”
– Tyler Brulé
“Infrequent but highly influential”
– Pop Magazine
“Stockholm is the coolest city on the planet at the moment, and Stockholm New is Stockholm’s coolest magazine. Conclusion?”
– Financial Times
“Stockholm New is a journal that people would still say is outstanding even in 20-25 years time”
-Esquire Japan
Related articles:
Swedish Style Mumbai!
Check out our Swedish Style Mumbai! website here! More text, pics, films and much more below.
Stockholm New Temporary art lounge.
When we were forced out of our Stockholm studio due to renovation of the building, and given an oversized temporary space as compensation by the landlords, we decided to use all the excess space to create a temporary “art lounge,” also featuring unique vintage interiors and design objects.
Stockholm New: national romanticism from double turn-of-the centuries: fashion photography meets classic masterpiece painting.
Stockholm New – national romanticism from double turn of the centuries: contemporary fashion photography meets classic masterpiece painting. Art exhibition staged at magnificent Thielska Galleriet art museum in Royal Djurgården park in Stockholm. Large and monumental scale prints of classic
Stockholm New—the book
The 496-page heavy coffee table book which we launched in 2013, for the 20-year anniversary of the start of our magazive Stockholm New, which was published in 12 issues 1993-2002. The book doubled as a catalog for our great exhibition Stockholm New — national romaticism form double turn-of-the centuries: fashion photography meets classic masterpiece pai…
Stockholm New York
The most large-scale and spectacular of the huge culture and lifestyle events/exhibitions that we staged with our magazine Stockholm New in the late 90:s and early 2000:s — a concept of our own invention. For three days and nights, we presented various specially invited New York target groups — fashion, design and art world professionals, press and “in…
NOW: a new generation of fashion photographers
This landmark exhibition staged at the spacious Färgfabriken art gallery in Stockholm in 2000 was a spin-off from our premiere version of our Swedish Style in Tokyo event the year before, 1999.
Swedish Style in Tokyo 1 & 2
Read/see much more about our legend vintage Stockholm New events here! More text and pics below. Regrettably, like with all of our vintage events, few images remain. We had other things on our minds that photographing and filming ourselves back in those distant pre social media days …
Living in Sweden
The first experimental version of the huge international culture and lifestyle mega-events that we staged in various cities with our magazine and event operation Stockholm New in the late 1990:s and early 2000:s — with a next generation comeback in 2019 with
