Published in a total of just twelve issues 1993-2002, our global, English language fashion and culture magazine had major impact. The magazine was highly celebrated, publicized and influential internationally, winning numerous prestigious awards and accolades.
With Stockholm New in the 1990s we, together with our creative partners, introduced a new concept of “live-in” creative events., staging numerous large scale exhibitions and extravaganzas in Sweden and globally — in Milan, Tokyo, New York, Paris, London and Mumbai.
Crown Princess Victoria of Sweden photographed by Mikael Jansson. Cover of Stockholm New No. 12 — the Royal issue, 2002 , the final issue of our magazine
Stockholm New No. 11, 2001 — the Tokyo issue. Cover with Malin Persson photographed by John Akehurst
“Vibrant Stockholm New” –VOGUE U.S.
Stockholm New No. 1-10, 1993-2000
“A cult sensation” –Style.com
Milan newsstand, 2001
“The Swedish style Bible” – The New York Times
Mario Testino Mario’s Magic Midsummer. Stockholm New No. 11 the Tokyo issue, 2001
“The celebrated Swedish style review” – VOGUE Italia
Mikael Jansson Marital Scenes. Stockholm New No. 9 — the New York issue, 2000
“You can’t compete with cool, calm Stockholm New. The most clever and attractive magazine of the decade.”
– Tyler Brulé
“Infrequent but highly influential”
– Pop Magazine
All Eyes on Victoria. Interview by Claes Britton. Photgraphed by Mikael Jansson. Stockholm New No. 12 — the Royal issue, 2002. Here in Stockholm New — the book, 2013
Stockholm New exhibition, Thielska Galleriet, Stocholm, 2013
“Stockholm is the coolest city on the planet at the moment, and Stockholm New is Stockholm’s coolest magazine. Conclusion?”
– Financial Times
Stockholm New exhibition, Thielska Galleriet, Stockholm, 2013
“Stockholm New is a journal that people would still say is outstanding even in 20-25 years time”
-Esquire Japan
Stockholm New — the book, 2013
John Scarisbrick Lost & Estranged in the Big City, Stockholm New No. 9 — the New York issue, 2000
Stocholm New York event, 2000
Roland Hjort, Stockholm New York event, 2000
Lee Jenkins In from the outskirts, Stockholm New No. 8, 1999
Titiyo performing at our Living in Sweden event, Milan, 1998
Living in Sweden, Milan, 1998
Lee Jenkins Winter can’t wait, Stockholm New No. 9 — the New York issue, 2000
Björn Keller Three young boys turned loose on a big ol’ moose, Stockholm New No. 4, 1996
Crew relaxing at Swedish Style in Tokyo event, Tokyo, 1999
Jens Mortensen That’s some fine young feminine form!, Stockholm New No. 11, 2001
Magnus Mårding Savour of summer in remembrance, Stockkholm New No. 6, 1998
Magnus Mårding Savour of summer in remembrance. Stockholm New No. 6, 1998
Magnus Mårding Savour of summer in remembrance., Stockholm New No. 6, 1998
Magnus Mårding Savour of summer in remembrance, Stockholm New No.6, 1998
Stockholm New No.6, 1998. Dubbel cover photographed by Jan Welters
Emily Sandberg in Frederik Lieberath’s Big city blonde, Stockholm New No.9 — the New York issue, 2000
Emily Sandberg in Frederik Lieberath’s Big city blonde, Stockholm New No.9 — the New York issue, 2000
Mikael Jansson Down below times, Stockholm New No.7, 1999
Mikael Jansson Down below times, Stockholm New No.7, 1999
Mikael Jansson Down below times, Stockholm New No.7, 1999
Mini Andén by photographed by Mikael Jansson in Swedish Style, Stockholm New No. 10, 2000
Anna Claudia Michels and Mini Andén in Mikael Jansson’s Swedish Style, Stockholm New No.10, 2000
Titiyo performing at Stockholm New York event, New York, 2000
Frederik Lieberath Let’s sweat the antiques, Stockholm New No. 7, 1999
Frederik Lieberath Let’s sweat the antiques!, Stockholm New No.7, 1999
Stockholm New exhibition, Thielska Galleriet, Stockholm, 2013
Stocholm New exhibition, Thielska Galleriet, Stocholm, 2013
Swedish Style Mumbai!, Mumbai, 2019. Image by Mikael Jansson
Swedish Style Mumbai!, Mumbai, 2019
Erin O’Connor and Elinora Bose in Mikael Jansson Rest at This Well, Stockholm New No. 11, 2001
Stocholm New exhibition, Thielska Galleriet, Stockholm, 2013
Mikael Jansson Down at the street kitchen, Stockholm New No.6, 1998
Frederik Lieberath Down at the street kitchen, Stockholm New No.6, 1998
Mikael Jansson Brightwinterlightwhite, Stockholm New No.8, 1999
Mikael Jansson High summer, Stockholm New No.4, 1996
Denise Grünstein A tribute to Ingmar Bergman, Stockholm New premiere issue, 1993
The original set. From left: Pete Edler (R.I.P!), Henrik halvarsson, Sussie Liedbeck, Ursula Wångander, Åsa Gadestam, Ewa-Marie Rundquist, Christina Britton, Carl-Fredrik Holterman, Magnus Reed, Ego, Britta Lund, Magnus Mårding, Lena Liin
